Collection 01 / 2014

Origin

The first gaze.

In 2014, Urican set out the lines of its visual language. Four personalities, each photographed in optical and sun versions, reveal a first collection built on presence, precision and character.

Photography : Jonathan MenialecVideos : ArowStylist : Laëtitia Kandolo

Urican / 2014 — Alexandre & Élodie

Founding archive / 01

Before Retro Chic came this first gesture.

A pared-back studio, direct portraits and frames that never try to disappear. Origin lets faces speak as clearly as its lines. Alexandre, Élodie, Hugo and Louise embody four ways of wearing Urican, from the clarity of optical frames to the contrast of sunglasses.

Archive details / 02

The line, down to the detail.

Black and white Urican Origin sunglasses with crossed temples on black fabric — Black and white contrast · UR signature

Tortoiseshell Urican Origin sunglasses with crossed temples on light fabric — Tortoiseshell and sun lenses · UR signature

Four interpretations / 03

Optical. Sun. Same character.

The first names identify the four photographic chapters of the historical campaign, not commercial product references.

Alexandre

Élodie

Hugo

Louise

Hugo and Louise wearing frames from the Urican Origin collection

02 / 2018 — Retro Chic

The starting point.

Origin begins a study of character, cut and the way a frame transforms a face. In 2018, Retro Chic carries this language forward with seven models and becomes the brand’s most assertive collection.

View Retro Chic