01—07
Model wearing black Urican 78BK eyewear, Avant-garde campaign photographed by Laura CoupeyAVANT-GARDE / 78BK

Urican Retro Chic

The elegance of your eyes.

Seven silhouettes. One French signature. Urican returns as a living archive: precise, free and radically contemporary.

A frame does not dress the gaze. It reveals a character.

Born from a desire for independence and shaped by French eyewear craft, Urican cultivates contrast: structure and lightness, memory and movement, rigour and instinct.

Videos

Campaigns, gestures and experiences: the brand films carry the Urican world beyond the still image.

Explore the YouTube channel
YouTube / 03

Experience

Urican AR — an augmented reality experience

Seven models. Not one is shy.

All seven historic models are presented in black and tortoiseshell, optical and sun versions.

01 / 2014Before Retro Chic: Origin, Urican’s first collection

Conceived in Paris. Crafted in France.

Urican’s frames and glasses are true gems. They reflect an ancestral craft know-how, combined with a contemporary vision of the beauty à la française: elegance, refinement and excellence.

Urican tortoiseshell acetate frame on light fabricDETAIL / URICAN FRAME

The past is not a filter.

Campaigns, workshop, faces and gestures: real material for writing the next chapter.