YouTube / 01Campaign film
AVANT-GARDE / 78BKUrican Retro Chic
Seven silhouettes. One French signature. Urican returns as a living archive: precise, free and radically contemporary.
Manifesto / 01
Born from a desire for independence and shaped by French eyewear craft, Urican cultivates contrast: structure and lightness, memory and movement, rigour and instinct.
Urican in motion
Campaigns, gestures and experiences: the brand films carry the Urican world beyond the still image.
Explore the YouTube channel
YouTube / 01Campaign film
YouTube / 02The craft
YouTube / 03Experience
Retro Chic / Collection 02
All seven historic models are presented in black and tortoiseshell, optical and sun versions.
01 / 2014Before Retro Chic: Origin, Urican’s first collection↗︎The gesture / 03
Urican’s frames and glasses are true gems. They reflect an ancestral craft know-how, combined with a contemporary vision of the beauty à la française: elegance, refinement and excellence.
DETAIL / URICAN FRAMEBrand archive / 04
Campaigns, workshop, faces and gestures: real material for writing the next chapter.

Urican puts again the spotlight on France in its new artistic campaign. The brand has chosen the rooms of Jobo Hotel...
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The new Urican campaign, Earth and Water, playing on shadings of orange, yellow and blue, invites you to celebrate the coming of Summer.
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The “Avant-garde” campaign is a call to return to get back to the basics. Before we let ourselves get caught by the need to hoard things endlessly.
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