Urban : models imagined by a fashion-driven young designer, whose travels in European and American vibrant capitals generate inspiration. The urban style's endless richness and the wave of freedom it conveys are the essence of Urican's collections.
Story
Story
Urican is the outcome of a love story. After marketing several clothing brands, Urican's creator was pursuing a new creative adventure. He found what he was looking for in the Jura mountains, within a French eyeglass manufacturer's studio. Passionate about design and finesse, he was instantly seduced by the master craftsmen's skills and the beauty of their works. Sensitized and attracted to the level of both exigence and expertise involved to create eyewear, he literally fell in love with their universe and Urican was born.
Character
Urican is unconventional and timeless. The new collection remains faithful to Urican's original DNA: to magnify the frames and ennoble their lines. It rejuvenates the elegance and attention to detail that boosts the creator's inspiration to perfect his models. By sharpening his eye through extensive travels across Europe and the USA, Urican's fashion-enthusiast creator designs fancy, sleek and avant-garde frames. Refined lines, gentle colors, subtle contours, vintage shapes blended with the graphic lines of the urban style, all make Urican's models unique, original and sophisticated accessories.
Story / Inspiration
Inspiration
An inspiration which first draws its strength from fashion, undeniably. But not just any fashion. Rather, the one continuously renewing its codes by finding inspiration in singularity. That one fashion that modernizes the ordinary by giving an exquisite and unique interest to it. This fashion enabling everyone to perfect and redefine their style, infinitely. In essence, a fashion which, like Urican, is plural and reinvents itself over and over again to perpetuate and to stand out.
Then, an inspiration lulled by the History constructing our DNA. It is through it that every individual takes root and derives their origins. These same strong identity foundations run in the hands of the French eyeglass craftsmen who carry on the spectacle manufacturing traditions, year after year.
Lastly, or let’s say most importantly, an inspiration fueled by Man and what he gives life to. Imagine the delicate and precise gesture that creates the paintings, sculptures, buildings with endless lines, monuments with measured curves, musical compositions that never stop moving and mesmerizing us, iconic clothes that transcend temporality… Thus, an inspiration directly fueled by the artist.
“The grandeur of the acts of men are measured by the inspiration from which they spring.” — Louis Pasteur
Urican Style
Retro Chic : by surfing the trends of the 50s to 90s, Urican reinvents the codes and maintains the Retro Chic elegance and sobriety, while adding an offbeat and contemporary touch that brings timeless models to life.
Iconic : Urican's creativity is also fostered by the iconic music, art, design and music legends.
Creative : You will definitely fall in love with the Urican shape that best fits you. Smooth round, fine pantoscopic, measured oversize or rigourous square all sublimate one's personality.
Authentic : Urican's French collections are shaped by eyeglass makers who pass on their knowledge from generation to generation. The models' uniqueness directly arises from their love and passion for this secular art.
Natural : sensitized to the prevailing environmental issues, Urican offers eco-friendly and biodegradable products. They suit everyone: vegans for exemple love Urican!