JOURNAL / 12
Journal
Eleven articles published between 2018 and 2021: campaigns, encounters and eyewear history.
Avant-garde
The “Avant-garde” campaign is a call to return to get back to the basics. Before we let ourselves get caught by the need to hoard things endlessly.
Read the article ↗︎
Vitamines
To recharge batteries… this is what is offered to us by the new Urican campaign “Vitamines”. It presents itself as a relief in our hectic lives from last year on.
Read the article ↗︎
Saint Valentine's Riddle
My first is Unique – it is the way you consider the beloved one, since a love like the one you share exists nowhere else.
Read the article ↗︎
Winter is coming
Urican invites you to celebrate your sweetest winter memories and share them with your loved ones.
Read the article ↗︎
Urican AR
You can try all the glasses of the collection with the Urican AR filter while staying at home! In the wink of an eye, you will find the pair of specs that suits you best.
Read the article ↗︎
Earth and Water
The new Urican campaign, Earth and Water, playing on shadings of orange, yellow and blue, invites you to celebrate the coming of Summer.
Read the article ↗︎
Paris, je t'aime
Urican has also gone into partnership with the Arsen Rock brand and discloses an EP* where classical and electro music blend.
Read the article ↗︎
French Boudoir with Miss Paris
Urican puts again the spotlight on France in its new artistic campaign. The brand has chosen the rooms of Jobo Hotel...
Read the article ↗︎
Summer is coming
The new “Summer is coming” Urican campaign puts the spotlight on the Made in France through original illustrations.
Read the article ↗︎
A must-have for your eyes
In regard to your look, every detail is important, from the colour of your shoelaces to the tip of your hair.
Read the article ↗︎
Tribute to Sir Henri Guillet
96 years old! It is the age at which Sir Henri Guillet, emblematic icon of the French eyewear, sadly passed away on December 21st.
Read the article ↗︎